01 / Selected Works
China HotPot City · Authentic Chinese hot pot
Food & Beverage · China Mall, Riche Terre · Opening campaign + ongoing
Package · Mama I’m on TikTok
Challenge
A brand-new authentic Chinese hot pot restaurant launching at China Mall, Riche Terre on December 23, 2025. Zero existing audience. A unique cuisine concept (hot pot + BBQ grill) that Mauritians had to be educated on. Three weeks to build buzz, three days to convert it into a packed opening.
Approach · Mama I’m on TikTok
- 2 on-location content sessions per month (kitchen, dishes, dining room, staff)
- 4 videos per month including 2 TikTok-exclusive: host walkthroughs, BTS prep, customer reactions
- 12 static posts per month on Facebook & Instagram (menu reveals, opening countdown, ambiance)
- Boosting service on the opening announcement to maximise pre-launch reach
- Daily community management (DMs, reservations, FAQs)
- 2 monthly strategy meetings aligned with seasonal pushes
Outcome
977K+ cumulative TikTok views across the first four videos. The host walkthrough (350K views) became the brand’s signature. The opening announcement (207K views) ran 3 days before launch and translated directly into bookings. From zero audience to a packed restaurant on day one.
- 350Kviews · Host walkthrough
- 238Kviews · 100-minute challenge
- 207Kviews · Opening announcement
- 181Kviews · BTS Part 2
















